This is a project I worked with Spawn Ideas on, I digitally produced their online ad campaigns for Residential Mortgage. The campaign is Play to Win, helping millenials get (in a ) home faster.
The Play to Win campaign taps into pop culture and the nostalgia of 8-bit video games for this audience. The use of a fresh and unexpected approach positions Residential Mortgage as modern and approachable in a normally staid and intimidating category.
Tags: Digital Production